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 EIF 2007 - Ubisoft Keynote
The Edinburgh Interactive Festival is now in its fifth consecutive year and is growing in size and reputation year on year. The 2007 show saw keynotes by Ubisoft and Sony Europe in addition to exclusive game screenings such as the MMORPG by Eidos, Age of Conan: Hyborian Adventures and Activision's Guitar Hero 3.

Day One kicked off in a big way, with Ubisoft founder and CEO Yves Guillemot delivering a keynote entitled "New Generation of Gaming: Facing the challenges of a changing market", to the Scottish masses. According to Yves, the video game market will grow by 50% in the next four years thanks to three factors:


  • New Powerful consoles: Xbox 360 and Playstation 3 appealing to existing, more traditional games market. To satisfy this market, Ubisoft will continue releasing AAA titles with increased realism, graphics and AI which will, in turn, attract more consumers. And more consumers = More games!!!one

  • Accessibility consoles: Nintendo Wii and DS 'breaking down the barriers' and appeal to people who used to play games and those who are gaming virgins. Ubisoft plan on tapping into this market through ensuring games developed on these platforms appeal to the new, "non-gamer gen"

  • Web 2.0: The Internet giving "creative power to people". Through this people will have two lives, one online and one real.



A few more interesting points to note from the keynote include:


  • Ubisoft are currently employing 500 people every year, sending them to the Ubisoft Campus in Montreal where CGI and programming experts train newly graduated students.

  • A new franchise/game will be announced in the coming weeks for "Accessibility focused consoles" that Ubisoft expect to be a huge hit.



In addition, Ubisoft mentioned that their competition is not just other video games, but movies, theatre, Internet and music (and don't forget the books!) and Mr Guillemot didn't rule out diversifying into these entertainment areas in the future. Their first venture will be movies, because of the increase in movie/video game tie-ins, expected within the next ten years.


Up next: Guitar Hero 3 eyes-on.

Buy EIF 2007 - Ubisoft Keynote now at Play.com
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