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Reports on the web are suggesting that Borat creator Sacha Baron Cohen has recently signed a £22M deal with Universal Pictures to star in a new film as his gay Austrian fashion character Bruno.
The Bruno character first appeared in the Channel 4 TV series 'Da Ali G Show' and will become the third Sacha creation to hit the big screen.
Although Universal has not yet commented on the deal the film will apparantly feature usual Bruno antics such as visits to fashion shows and gay bars.
This news follows the recent success of the recently released 'Borat' film, another Sacha creation.
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