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 The BBC changes it's logo
The BBC have revealed a new logo for there premium channel 'BBC ONE', the new logo will come in to effect on the morning of Saturday the 7th of October.

The new identity is based around the premise of 'the symbol of a circle'. Peter Fincham from the BBC said: "In an increasingly competitive marketplace a channel needs to stand out from the crowd and I believe our new identity is just what's needed for BBC ONE."

The new logo and softer typeface has been designed specifically for BBC ONE, and the colour red has been maintained from the existing identity. The on-screen presentation system, which introduces upcoming shows, and BBC advertisements, has also been changed to reflect the circle concept.

bbc_one_new_identity_oct06.jpg

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